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Christmas Break: Celebration or Chaos? Web chat software to the rescue

Christmas Break: Celebration or Chaos? Web chat software to the rescue

The increase in tuition costs has seen the number of postgraduate applicants shrink, making life difficult for recruitment officers who specialise in filling postgraduate courses. Focus therefore remains on the 18-21 year olds and what decisions the Heads of Departments can make to accommodate this demographic.


Whether you work in marketing, outreach, engagement or recruitment, at Click4Assistance we understand you are always looking to streamline processes to create a more informative experience that converts potential students into course acceptances


There is no such thing as a one-size-fits-all solution when recruiting students, but it’s clear that meeting prospective students at the top of the marketing funnel through web contact will have a bigger impact on increasing enrolment than waiting for students to visit your campus. The advantage of appealing to a younger generation is that they have an affinity for the online medium and are therefore more targetable through it.


So many university professionals struggle with how to leverage this information


Firstly, university marketing professionals need to make it easy for students to find the information they require. In our previous blogs we mentioned that students investigate cost, quality and career prospects of a degree before anything else. Take advantage of this knowledge by providing fast facts on appropriate pages of the website, including the compulsory and optional modules, estimated costs, internship opportunities, and other pertinent information prospective students need and want to know.


Many universities adopt this approach but don’t know how to get students to make that final leap and make contact


A contact number and email address can help but a third option, like web chat software, requires much less effort for the student to initiate a dialogue. Only then can you achieve your objective; i.e. direct student contact.

The University of Liverpool, Glyndwr University and Southampton Solent University are just 3 organisations in the education sector that have entrusted Click4Assistance to meet their student engagement needs.

We are one of the UK’s most established suppliers of web chat software with over 10 years’ experience in delivering a practical, efficient and affordable online channel of communication. There is nothing more frustrating for university marketing professionals than driving traffic to the website only to have students not make that final step. With live chat software you have a much better chance of engaging students who are already exploring your university as an option.

If you are serious about your online presence, speak to one of our University Coordinators and request a no-pressure demonstration by calling us on 0845 123 5871, emailing or starting a chat at

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