Are you looking for the right live chat solution for your website?

It is very crucial what sort of live chat solution you implement on your website because it can make a big impact on your bottom line. Do you know that more than 80% people are more inclined to do business with a website that has a live chat solution implemented? A live chat solution is not a "cool widget" to seem contemporary and hip; it is a necessity tool that helps you engage your visitors proactively and make yourself available whenever your current and prospective customers and clients need you.

What is the benefit of using a live chat solution on your website?

The biggest benefit of using a live chat solution on your website is of course the ability to engage your visitors in real-time. When you have a chat button on your website it tells your visitors that you are always available, just a click away. They don't need to go through the hassle of picking up the phone and calling you and then being put on hold. They don't need to email you and then wait for your reply (no matter how fast you reply, some lag is bound to happen as the number of queries increases). The feedback is instant.

It has also been observed that people are more ready to share their experience on your website when they can directly talk to you rather than having to call you or send you an email. Through constant interaction you can make positive changes to your website and organically improve your conversion rate as well as search engine rankings.

Shopping cart abandonment is a big problem with e-commerce websites. It is believed that more than 60% people abandon shopping carts midway because either they cannot figure out how to proceed, or they develop some doubts while making the payment. Both these problems can be proactively tackled using live chat support. If people are facing some problem they can either contact you using your chat button or through constant observation you can develop an intelligence to offer help at particular junctures. These junctures can be the stages in the checkout process where people normally abandon your shopping cart.

In fact many customers prefer hand holding while they are making a purchase and you can develop a system to offer help from the beginning itself if your visitors don't mind it. This way even if they develop some doubt midway, you can allay that doubt and encourage them to complete the purchase.

Aside from helping people buy your product or service, you can also upsell and cross-sell extra products and services that may not cross people's minds at the time of making a particular purchase. Suppose your website sells trousers and it also sells belts. While helping them purchase the right trousers you can also suggest them particular belts that would go well with those trousers. Suppose you also have matching shirts that they would like to include in the shopping cart? You can suggest it to them and you can also offer them an on-the-spot bargain.