Click4Assistance glyph Flower shape graphic Rectangle shape
09 May 2014 | 5393 views

Balancing Value and Volume with MS Dynamics CRM and Online Chat Software

Balancing Value and Volume with MS Dynamics CRM and Online Chat Software

Among the business world it is generally accepted that more customers equal more profit. It doesn’t matter whether your company operates in retail, manufacturing, service or the technology sector; this economic law is held to remain true. But as our global economy has grown larger and become more complex, our markets are beginning to challenge this simplistic business canon. A brief internet search will reveal the case in point, such as the US Postal Service and companies with a niche focus. But the greatest lawbreaker of them all is the online market.

In the virtual market, more customers does not mean more money. Or, rather, customer volume does not define your company’s bottom line. For this reason it is important to distinguish between good customers and bad customers.  A customer relationship manager (MS Dynamics CRM being one of the most popular in the UK) is designed to help you do just this; identify the valuable customers and steer away from risky noncommittal ones. This might not be a top priority for sellers of consumer products, but it can make all the difference if customers need a demonstration and sales pitch before buying into a service.

Companies also need to appreciate that there is no universal and magical CRM system that will meet everyone’s needs straight off the bat. This kind of system needs input and customisation to achieve its full potential. For the smallest businesses, the real value of CRM needs to be carefully assessed before jumping in with an overeager “me too” complex.

If you invest in a CRM you are also investing in a philosophy. A good CRM system will increase your customer service and keep your valued customers to customer volume ratio high, but only if you put in the effort. Here are three steps you can and should take to leverage MS Dynamics CRM:

 

1. Patterns

CRM software should offer insights into the buying behaviour of your customer and identify implicit trends. Customer behaviour can be erratic, requiring frequent, up-to-date analysis in order to translate into future return.

 

2.  Beyond Profit

After identifying rewarding customers you can revisit the “more customers means more money” dogma. If required and you are in a position to do so, you may be forced to offload unreliable customers to prioritise valuable ones. Beyond the bottom line, CRM software can even identify poor customers at an early enough stage to give your company a chance at converting them.

 

3. Integration

MS Dynamics CRM is a flexible tool. Integrate it with your live chat solution to seamlessly account for and categorise your website visitors. The Click4Assistance Online Chat SoftwareToolbox allows for quick and simple integration with your existing setup to produce insightful customer data.

 

Following these steps will allow your organisation to make informed business decisions across sales, marketing and other CRM-reliant departments. Don’t waste your resources trying to convert ice-cold leads, integrate your online chat software with MS Dynamics CRM to identify and pursue your most rewarding customers.

Popular Blogs

The Ultimate Guide To Live Chat Software 4 Sep 2018

The Ultimate Guide To Live Chat Software

Everything You Need To Know About Live Chat Software Integration And Why You Need It

Read more
Click4Assistance UK Software Provider Partners with Largest UK Furniture Retailer 4 Oct 2013

Click4Assistance UK Software Provider Partners with Largest UK Furniture Retailer

Click4Assistance is proud to announce it has recently integrated its innovative live chat software into the existing website of largest UK home retailer Harveys Furniture.

Read more
How to Add Live Chat to my Website? Use a Live Chat Plug-in 5 Aug 2016

How to Add Live Chat to my Website? Use a Live Chat Plug-in

This article is part of a series that explains the various aspects when you are considering live chat for your website.  Whether your website has been built by your own developers, an outsourced development company, or you’re using a 3rd party solution such as WordPress at some point you will need to add a chat window plug-in.If your looking to add live support chat to your website, visit this link add live support chat to your website

Read more

Find out more

Live chat dashboard with chat window example

Live chat

Learn how live chat can help empower your organisation.

Find out more
Coni chatbot live chat support Arti AI for live chat business support

Chatbots & AI

Learn how chatbots and AI can help you engage with your audience.

Find out more
integrated omnichannel communications

Omnichannel

Connect with your audience using multiple omnichannels.

Find out more

Discover more

Want to see how live chat can work for your organisation?

See examples of web chat and chatbot implementations for your industry. Be inspired by how other companies in your sector use live chat!

Download web chat and chatbot examples for your industry

Embrace new ways of engaging with your audience!