6 Benefits of Using Online Chat Software Within Your Healthcare Business

It is undeniable that everyone across the country is grateful for the work that healthcare professionals, practices, and volunteers have carried out throughout the last months. And yet, the public satisfaction has just started to rise again after hitting its 11-year-low in 2019.

Due to the added strain that the pandemic has caused, the challenges faced by the NHS and other healthcare facilities is on the rise - but technology is here to help.

At Click4Assistance, we have spent 15 years creating online chat software and live chat for websites that meet the specific needs of the healthcare sector. Secure, efficient, and bespoke, our online communication solutions are designed to help you streamline your healthcare practice’ operations and provide your community with a stellar care experience. Find out how below.

A Live Chat Allows You To Secure and Enable Your Data

Healthcare is the most vulnerable industry to data breaches, even more than gunmetal institutions and finance. This is because each healthcare practice stores, collects and uses sensitive patient data, financial information, and health-related statistics about a certain community.

Securing this data is essential for many reasons. From a community-centered view point, securing your practice’s data means protecting your patients and your business reputation. From a financial viewpoint 60% of companies don't survive a data breach, which makes protecting your data vital to ensure a bright future for your firm.

A UK-based online communication solution registered with the NHS Toolkit such as Click4Assistance’s live chat allows you to keep your data stored in ultra-secure Equinix data centres and is fully compliant with  GDPR laws, which can protect you from a financial and legal viewpoint.

Reduce Waiting Times & Improve Appointment Booking

As we approach a post-pandemic era, the levels of satisfaction in the NHS continue to rise. And while almost 6-in-10 UK adults are satisfied with how the NHS is run, 61% of the population thinks that today’s waiting times are unacceptable, and 85% believes that they are getting longer as the consequences of the pandemic unfold.

For over 50% of healthcare practices, shortening waiting times is the top priority - and yet they have struggled to find a working solution.

A simple live chat feature added to your website is all you need to stop the phone from ringing all day, reduce call volume, and lighten the strain on your front-desk department.

The Click4Assistance live chat can also be used as an alternative communication channel to speed up and organise appointment booking tasks. While a complicated booking system might look like an unachievable investment for your practice, a live chat feature can represent an affordable solution to streamline appointment booking and patient processing.

A Single Interface For Streamlined Business Operations

Some of the biggest issues that young people are facing when dealing with a healthcare practice involve communication and trust. And, this does not come as a surprise once you know that 70% of Millennials today have precise expectations regarding the communication options offered by a business.

An online chat feature allows you to provide the expected standards of communication, ensuring an integrated, multichannel, and efficient service. The Click4Assistance’s live chat option beast a full range and integrations, that provide services such as:

• Automated service to reduce labour waste and provide immediate customer response
• Giving authorised employees immediate access to the patient’s essential data
• One- or two-way video communication
• Click2call
• smartContact systems
• Promotions

Since your business’s live chat feature is entirely personalisable, you can choose the options that will work best for your operations and patients.

Real-Time Interaction & Enhanced Practice-Patient Communication

As we have seen above there are plenty of reasons why using a live chat feature on your healthcare practice’s website can be a smart investment. But even more important is your firm’s ability to establish better, more efficient relationships with your audience.

Using live chat software allows you to:

• Provide a streamlined communication channel that is integrated with other systems, including Salesforce and MS Dynamics CRM.

• Provide integrations with other platforms you are using to communicate with your customers, including social media platforms, WhatsApp, Facebook messenger, and SMS.

• Provide 24/7 service to help your patients find the help and answers needed even after your practice’s office hours.

• Provide real-time interaction with consumers, thus shortening waiting times and queuing.

Can Help You Increase Your Service Standards

The right live chat software can help your practice improve the customer service offered. If you are looking to consolidate your relationship with your audience, a live chat allows you to establish a more personalised and attentive relationship with each of your customers.

Alternatively, if your goal is to expand your customer base, you might be interested in learning about the conversion power of a live chat. According to recent statistics, consumers that land on a website and are immediately engaged with a live chat are up to three times more likely to commit to that provider.

Additionally, when your users engage with the Click4Assistance live chat feature, you can gather valuable demographic information and patient insights that allow you to build a more appealing and personalised service for your specific target audience.

Manage More Patients at Reduced Cost

Understanding your customer journey to commit to your services can be challenging, especially if you are not a marketing guru. However, it is easy to see how you might lose business and affect your customers’ loyalty by making your practice inaccessible or difficult to contact.

Additionally, if you operate in the healthcare sector, there is added urgency to the services you need to provide your customer with. Live chat features with a two-way engagement system allow you to establish a conversation with several of your website users. This kind of personalised solution is essential to redistribute your resources, limit labour waste, and provide more efficient service to your patients.

Opt for a Personalised Live Chat Solution for Your Healthcare Practice

Thanks to the security and cutting-edge technology of our online communication solutions, Click4Assistance has become one of the most trusted live chat providers across the country - especially among healthcare businesses and governmental organisations. We understand that each healthcare practice is unique, and so their live chat feature should be.

Contact our team today to try our demo or sign up for a free trial. If you prefer to speak to us directly, give us a call at 0845 123 5871 to discover more of our online communication services.