Explore our blogs
Your go-to resource for the latest blogs which are technology, communication and business related. Including tips, and updates in the world of live chat, chatbots, and AI-driven communication solutions.
Whether you’re looking to improve customer engagement, optimise operations, or stay ahead of industry trends, our articles provide valuable guidance tailored to businesses of all sizes and sectors.
Dive into our expert content to discover how Click4Assistance can help transform your online interactions and take your business to the next level. Stay informed, stay inspired, and start exploring today!
14 May 2025
Meet Arti – The AI Chatbot revolutionising customer experience
Discover Arti, the AI chatbot from Click4Assistance transforming customer engagement with 24/7 instant support, human-like conversations, easy integration, and GDPR-compliant security. Book your free demo today!
8 May 2025
How AI chatbots support universities and students during exam season
Discover how AI chatbots help universities improve student support during exam season by reducing pressure on staff, answering common queries, and enhancing the student experience.
7 Mar 2024
Conversational marketing: Combining the power of AI with humans
Conversational marketing and custom care will translate to increased conversions, but only when it is used correctly. Click here to discover how AI and humans can unite for greatness.
23 May 2023
What Are the 5 Levels of Conversational UI?
Conversational UI is critical to creating a stimulating chatbot experience. What are the 5 levels of conversational UI and how can it improve user experience?
16 Apr 2020
Transforming customer experience in local authorities
Customer experience is the epicentre for every single industry, including the public sector. When you think of customer service experience, you don’t consider those in local authorities, but they have to deal with more members of the public on a daily basis than most companies. As a local authority, your customer service communication workflow needs to be robust, and work well with your internal customer relationship manager, as many customer issues would be on-going and many of the touch-points would be follow-ups, not just new situations that can be resolved in a single interaction.
17 Mar 2020
Dear University, do you DM?
Thirteen years ago, one ambitious man thought he could change the way we communicate forever. He thought he could go up against the big bosses of technology make waves. Most people could not see his vision or share his unwavering belief that the way we communicate was going to change in a big way, but today Mark Zuckerberg is at the helm of one of the biggest media companies known to man: Facebook.
19 Feb 2020
How to diagnose and cure your customer’s pain points
Every business can agree that customers sometimes think that businesses are psychic. Customers can sometimes have this unrealistic belief that businesses can magically divine their pain points and cure them, without ever speaking to them. Unfortunately, we do not live in the wizarding world, even if we wished all day and night for it to be so. So as a business, how do you go about diagnosing and then curing these pain points?
26 Dec 2019
Our Year in Review
2019 has been an incredible journey of growth, challenges and achievements, and we would love to share this with you. We’ve had new additions to the team, lots of updates and bugs squashed and have a few things to share with you coming next year!
15 Aug 2019
Leading Furniture Stores Improve Customer Service with Live Chat
Online furniture stores are implementing live chat to improve their customer service in the digital age. More consumers are tech-savvy and demanding therefore they need a service that can meet or exceed their expectations.
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