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Your go-to resource for the latest blogs which are technology, communication and business related. Including tips, and updates in the world of live chat, chatbots, and AI-driven communication solutions.

Whether you’re looking to improve customer engagement, optimise operations, or stay ahead of industry trends, our articles provide valuable guidance tailored to businesses of all sizes and sectors.

Dive into our expert content to discover how Click4Assistance can help transform your online interactions and take your business to the next level. Stay informed, stay inspired, and start exploring today!

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7 Mar 2024

Conversational marketing: Combining the power of AI with humans

Conversational marketing and custom care will translate to increased conversions, but only when it is used correctly. Click here to discover how AI and humans can unite for greatness.

23 May 2023

What Are the 5 Levels of Conversational UI?

Conversational UI is critical to creating a stimulating chatbot experience. What are the 5 levels of conversational UI and how can it improve user experience?

16 Apr 2020

Transforming customer experience in local authorities

Customer experience is the epicentre for every single industry, including the public sector. When you think of customer service experience, you don’t consider those in local authorities, but they have to deal with more members of the public on a daily basis than most companies. As a local authority, your customer service communication workflow needs to be robust, and work well with your internal customer relationship manager, as many customer issues would be on-going and many of the touch-points would be follow-ups, not just new situations that can be resolved in a single interaction.

17 Mar 2020

Dear University, do you DM?

Thirteen years ago, one ambitious man thought he could change the way we communicate forever. He thought he could go up against the big bosses of technology make waves. Most people could not see his vision or share his unwavering belief that the way we communicate was going to change in a big way, but today Mark Zuckerberg is at the helm of one of the biggest media companies known to man: Facebook.

19 Feb 2020

How to diagnose and cure your customer’s pain points

Every business can agree that customers sometimes think that businesses are psychic. Customers can sometimes have this unrealistic belief that businesses can magically divine their pain points and cure them, without ever speaking to them. Unfortunately, we do not live in the wizarding world, even if we wished all day and night for it to be so. So as a business, how do you go about diagnosing and then curing these pain points?

26 Dec 2019

Our Year in Review

2019 has been an incredible journey of growth, challenges and achievements, and we would love to share this with you. We’ve had new additions to the team, lots of updates and bugs squashed and have a few things to share with you coming next year!

15 Aug 2019

Leading Furniture Stores Improve Customer Service with Live Chat

Online furniture stores are implementing live chat to improve their customer service in the digital age. More consumers are tech-savvy and demanding therefore they need a service that can meet or exceed their expectations.

30 Jul 2019

Money Advice Scotland Delivers Debt Advice via Live Chat

Money Advice Scotland is a registered charity and the national umbrella organisation which promotes the development of free, independent, impartial and confidential debt advice and financial inclusion.

18 Jul 2019

Click4Assistance Live Chat WordPress Plugin is Completely Secure

Over 50,000 businesses are using the ‘WP Live Chat Support’ plugin to provide customer service and chat with their website visitors.

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