How is healthcare using conversational marketing?

Conversational Marketing, or conversational artificial technology, is taking the healthcare industry by storm. But what is it? In a nutshell, conversational marketing is communication technology that is based on automated conversations with customers or users. Every month, there is a new game-changing healthcare app being released to support all healthcare industries, such as medical, dental and even psychological therapy.

Across the world, there has been a decline in medical professionals across the medical industry, including doctors and nurses, impacting countries such as India, the United States and the United Kingdom, and will have a progressive decline as the decades unfold. While some countries are reducing the requirements for licensing and easing the regulation of certain aspects of the healthcare industry to encourage more people to gain access to the healthcare industry as a licensed professional, it’s still not enough.

Enter, automated technology.

If an industry can sense a shortage on the horizon, technology can sometimes step in to fill the gap. The healthcare industry is one of the few industries that technology can bridge gaps successfully in and provide a more efficient and safer workflow for medical professionals. Earlier this year, the healthcare industry across the world had to adopt remote working technology rapidly during the coronavirus pandemic, as patients were advised to stay indoors unless they absolutely required medical intervention. This taught everyone a valuable lesson of being prepared for a disaster, but also taught the world how to slow the spread of contagious disease systematically. With time to implement the right structures, should the world be affected by another pandemic, the economy and healthcare systems may not be as badly affected.

These automated conversational systems are not far out of reach, and have many practical uses in the healthcare industry that can be implemented and used every day to help lessen the administrative workload, and make medical professionals more productive.

Live chat for your website can shave hours of work off your day

Live chat for your website such as Click4Assistance is one of the easiest ways to implement conversational AI in your healthcare practice. With conversational automation like Click4Assistance’s Artie and Coni, patients are able to book appointments online, request a new prescription and even seek basic medical guidance without the intervention of a medical professional. This allows your medical staff to focus on the patients who are in-house, and not spend their time tied to phones or engaging with patients all day long. And with video chat built right into Click4Assistance’s live chat for website, doctors and nurses can easily conduct remote appointments with patients seamlessly, keeping the foot traffic down in your healthcare practice and slowing the spread of contagions in your waiting room.

Go big or go home

More sophisticated artificial intelligence applications can support the patient and the healthcare practice by offering advice and guidance that is often given in an in-person appointment, requiring an appointment booking in advance and a trip to the practice. Some AI chatbots can be programmed to offer proactive advice to patients seeking basic medical guidance, such as preliminary first aid, healthier eating recommendations, simple exercises, and smart lifestyle changes.

While triage can require a medical professional to make a decision on the spot, there are some non-emergency situations that an AI form-bot like Coni or a chat-bot like Artie can perform on a preliminary stage. Gathering information like body temperature, symptoms and more, the AI bot can flag a patient if they present data within certain parameters or recommend an appointment booking if the patient does not require immediate care, supporting medical administrative staff and nurses while they are dealing with patients in-house. There are many ways that conversational artificial intelligence can be used to support any healthcare practice.

Do it right once, and never have to worry

While it’s tempting to use a cheaper platform for live chat for your website and artificial intelligence chatbots, security is one of the most important aspects of any software or platform, and what you pay for is what you get.

Click4Assistance has over 15 years of experience supporting healthcare organisations like yours with your patient communication solutions. The solution features 256-bit encryption in transit and is fully GDPR compliant, so you can have the peace of mind knowing your data is safe, and is also registered with the NHS Data Security and Protection Toolkit and classified as ‘exceeds expectations’ for security protocols.

If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to digitally transform your health practice, give us a call on 08451235871 or send an email to theteam@click4assistance.co.uk and one of our experts will be with you right away. Not ready to reach out yet? Discover how it works, try a demo, or better yet, try Click4Assistance completely free for 21 days.