Making Live Chat Seasonal

Microsoft and Google both regularly change their logos based on the season, their values, and contemporary events. Google, for instance, recently made its name all grey to mark the death of Queen Elizabeth II for UK users. And Microsoft has been through several logo revision rounds, all designed to help it better reflect its core products and brand image.

The motives for companies doing this vary. Google does it, for instance, “to convey the same level of care.” Microsoft, on the other hand, believes that it is all about making better statements about the company.

Ultimately, though, firms do it to forge stronger connections with customers. When company branding reflects the seasons, it is a powerful way to build a bridge with their customer base. Shared experiences build trust.

Unfortunately, most companies don’t follow these tech giants’ lead. They keep the same logos and designs for years, regardless of the season.

Ostensibly, this practice helps them maintain brand consistency. Keeping things predictable is usually what consumers want.

However, there are costs. Never responding to the times means that some firms miss out on opportunities to connect with their audiences. And, over time, their brands can feel a little stale.

Interestingly, though, you can have both consistency and variety. This is something that Google does particularly well. No matter what event or season Google is celebrating, it never loses sight of its brand’s DNA. When users open up the firm’s search tool, it is immediately evident that they are in Google’s space.

The Value Of Making Live Chat Seasonal

Of course, you can express seasonality in more ways than via your primary branding. You can also do it through your live chat service. Customising live chat windows lets you celebrate the seasons with your customers and provide context.

Live chat is fast becoming an essential communication channel for businesses. Firms want tools that let them respond quickly to customers who arrive on their websites. They want to be able to serve their needs rapidly and avoid visitors from having to call them by phone to get answers.

Most live chat solutions for websites are generic and don’t provide many customisation options. Firms must accept standard formats, whether it is Christmas, New Year’s, Halloween, or any other major event of the year.

The reasons for this come back to the motivations of software providers. Most focus exclusively on the technical features of their products and underestimate the value of themes, events, and seasons. Because of this, their solutions tend to be a little dry and arid. There’s not much fun involved.

However, Click4Assistance’s Live Chat, the best website chat app, gives businesses more options. You can adjust the appearance of the chat box however you like, depending on the season using simple, intuitive tools.

For instance, for the last few years, we’ve been running a Santa-themed chatbot experience. The festive bot appears on the bottom right-hand side of the browser and then asks users a series of questions, similar to “have you been a good boy or girl this year?” Visitors can then respond by clicking “yes” or “no” to continue the conversation.

The impact of simple theme changes on customer psychology can be tremendous. For instance, switching your theme to Halloween can generate real excitement, get customers in the mood and, potentially, make it more likely that they will buy from you.

The same applies to the festive season. If Christmas is on the way, companies can adorn their chat windows with tinsel, snow, and a red, green and gold seasonal palette.

In fact, you can use customised chat windows for any season to impact consumer psychology and buying patterns.

Creating New Experiences For Your Customers

At Click4Assistance, live chat customisation is part of what we call “experiences.” That’s because it directly impacts the look and feel of your organisation. The goal is to represent your company properly during every step of the customer journey. Using a simple interface, you can change the appearance of your website chat boxes with ease.

Don’t forget that Click4Assistance Live Chat still comes with all the usual features and benefits, too. For instance, you can use our solutions to easily route visitors to particular agents and view what users are typing into chat boxes before they click send. You can also communicate across platforms, including Messenger and WhatsApp, from a single dashboard, radically simplifying agents’ jobs.