19 January 2016 | 3831 views

January Sales Proven to Convert More with Online Chat Systems

January Sales Proven to Convert More with Online Chat Systems

With the January sales truly underway, online chat systems are proven to convert more with the likes of Harveys and Bonmarché benefitting right now!

 

The busy festive period is now over and everyone is back to the daily grind of work. After gorging on a mountain of food and overspending on presents and decorations, you would think January would be the time to start saving those pennies.

That isn’t the case, the January sales are now on as soon as the last mince pie has been stuffed on Christmas day and the UK are spending even more! The January sales have proven to sustain growth with the average weekly spending online in January 2015 being £753.3 million, an increase of 12% when compared to January 2014. This year has been estimated to be even bigger, especially when most brits are purchasing holidays and other feel good treats to chase the blues away.

Live chat software is a significant customer service tool that empowers many online retailers, specifically those who operate in busy online sector such as clothing, home improvements, gadgets and electricals, including the likes of Harvey’s and Bonmarché.

Bonmarche uses live chat software

 

With so many competitors all attempting to gain custom, the successful retailer is often the one who has the advantage on customer service, which live chat software can offer retailers, not just through the January sales but throughout the whole year.

 

How are retailers using online chat systems?

The executive team at Harvey’s was keen to capture the interest of shoppers in the early stages of the buying cycle. They successfully implemented Click4Assistance live chat software that allows visitors to contact a representative instantly through their website. By allowing the company to offer quick and accurate responses to customer enquiries online, without the need for further communication via phone or email, the online chat system dramatically improved service levels.

Bonmarché achieved fantastic results from their go live date, especially as they had reservations that their target demographic of woman 55+ would not take to the live chat widget However, they are experiencing up to a 55% conversion rate just through the chat alone.

Online chat systems are not just for Christmas or the January sales, it’s for the whole year round, proven to improve on customer satisfaction and convert visitors who would have looked elsewhere if their questions were left unanswered.

Click4Assistance have been helping businesses for over 10 years, to reap the benefits from having live chat software on their websites. To discuss further how live chat can maximise your online sales speak with our team today, on 0845 123 5871.

Popular Blogs

6 Sep 2016

Salford City Council and Their Journey with Live Chat

Salford City is a city and metropolitan borough. Home to 218,000 residents and has been established since 29th March 1926, including the towns of Eccles, Swinton and Walkden. Salford is said to be a great place for tourists, with a range of activities on offer and some great spots for vacationers!

Read more
17 Nov 2016

Card One Banking’s Success with Live Chat on Website

Card One Banking is an independent company that has provided current accounts and payment services since 2007. 

Read more
7 Jun 2018

Norfolk County Council Offers Chat as Another Contact Method for Residents

Norfolk County Council approached Click4Assistance in March 2017 with their requirements to add chat to website. After going through the procurement process, a few organisational shifts in project managers and tweaks to their chat configuration, the Council was ready to unveil their new communication channel to residents in January 2018.

Read more

Find out more

Live chat dashboard with chat window example

Live chat

Learn how live chat can help empower your organisation.

Find out more
Coni chatbot live chat support Arti AI for live chat business support

Chatbots & AI

Learn how chatbots and AI can help you engage with your audience.

Find out more
integrated omnichannel communications

Omnichannel

Connect with your audience using multiple omnichannels.

Find out more

Discover more

Want to see how live chat can work for your organisation?

See examples of web chat and chatbot implementations for your industry. Be inspired by how other companies in your sector use live chat!

Download web chat and chatbot examples for your industry

Embrace new ways of engaging with your audience!