10 Reasons to Use a Chatbot

A chatbot is one of the greatest tools a business can utilise in many ways. If you are on the hunt for the best chat software for business dealings, it's important to recognise what it can do for you. Here are 10 great reasons why you should have a chatbot on your website.

1. 24/7 Availability

For businesses that want to give a perception of being present 24/7, a chatbot is invaluable. They can work 24 hours a day, 7 days a week, and this will make a massive difference in how your team can respond to queries. 88% of customers expect a response from a business within 60 minutes, and in a world where customers are demanding quick responses, a chatbot is very useful.

2. Improves Your ROI

When you are driving customers to your website, they are usually free to browse by themselves. A chatbot can improve a return on your investment because it can offer personalised guidance to the customer throughout the sales funnel, by recommending products on the website, answering questions, or helping to qualify leads in a number of other ways, resulting in greater quality leads.

3. A Great Way to Multitask

From the perspective of any customer service agent, it can be complex to multitask three or more simple customer queries. But with every additional customer comes a greater likelihood of human error. Chatbots can help you handle as many requests as possible, all at the same time. When you automate answers to most of your queries this ensures your employees can direct their attention to the tasks with higher value. As customer queries can comprise approximately 80% of things that can be answered with an FAQ page, chatbots are a perfect way to fill in the gaps and provide that all-important semi-human interaction.

4. It’s Easy and Quick to Launch

The great thing about having a customised chatbot is that you can create a tool that keeps your customers enthralled quickly. There are a variety of drag-and-drop tools that Click4Assistance offer, ensuring that you can set up something in a few hours, or if you are looking for something more sophisticated, a few days or weeks. For small businesses looking to scale up quickly, a chatbot can cover a lot of customer service concerns.

5. It Saves Time

Chatbots can conduct automated tasks at specific times, allowing employees a greater focus on other tasks, and preventing customers from waiting for an inordinate amount of time to receive responses. While the old adage of “time is money” is more prevalent than ever, in the 24/7 world, a chatbot means that if a customer gets the answer they need from the chatbot, there is less pressure on your customer service staff, which can save a lot of time.

6. It Takes the Human Element Out of the Equation (If You Want It to)

A customer service agent will experience mood swings, feel under the weather, or sometimes have their lives outside of work impact their ability to perform. This is something that will happen, regardless of the industry you operate in. If they're not able to come into the office, this results in more work for others or will increase their workload when they return. If you are experiencing an influx of communication, for example, during holiday seasons, a chatbot can take the pressure off because employees will not feel overwhelmed due to the number of calls and requests. The chatbot can help, and if an employee is in a bad mood and is less patient with difficult customer requests, it will provide that level-headed response that answers the query.

7. Chatbots Can Be a Great Way to Spearhead Automation

From the perspective of a business that's looking to cut back on its efforts, automation is, undoubtedly, the key tool that can help in so many different ways. Chatbots can automate a number of tedious tasks, for example, emails to customers or answering frequently asked questions. A chatbot is perfect to help employees handle those mundane tasks that, after a while, can take the fun out of the equation. A customer service agent is there to deal with customer issues, but if a chatbot can take over a number of automated practices, you will see an increase in productivity and workplace satisfaction.

8. Chatbots Will Create More Conversation

Customers want the answer and they want it now. A survey conducted by MobileMarketer found that millennials prefer to speak with the chatbot over a human, especially when it comes to checking something simple, like their order or product information. There can be many reasons for this, but it is very likely due to efficiency, or the simple fact that they won't feel judged if they ask an obvious question. If you want to increase interaction with your customers, a chatbot will be the first port of call to build that bridge.

9. It Is a Great Way to Monitor Consumer Information

A human customer service agent does not necessarily have the ability to optimise their service because they are focused on solving the customer's problem. A chatbot is a great way for you to collect feedback from each interaction so you can improve your services, products, or even your website. Chatbots can also provide insights into purchasing patterns and customer behaviour, which will ensure that you can market your products better and streamline the services to make sure their needs are always met.

10. You Can Personalise Your Experience

If you are looking for the best chat software for business platforms, at Click4Assistance, we provide customisable solutions that ensure it aligns with your business, resulting in a more personal experience. When you personalise the customer experience, it helps to improve the relationship you have with the customer, but the chatbot can also gather the information that helps you to remember important details about a customer, making them feel more special.

There are many great reasons to use a chatbot, from streamlining your services to improving the bottom line. It could be the secret weapon your business needed all this time.