The best social media management hacks: Part One

Social media is one of the most used forms of marketing and customer communication in the world. It connects us to our friends and family and keeps us updated with what’s going on in their lives, in the world around us and with the brands we love and follow. Users spend on average 3 hours per day on social media, so it’s a perfect choice to connect with customers on these platforms, but it can be a time consuming and complicated job. We at Click4Assistance have made a list of some tricks to get you going and keep you productive. Here’s part one, with part two coming next week!

Plan, plan, and plan again

The secret to a good social media campaign is in the planning. While we all like to work last minute dot com, marketing needs time as the process is not always as straightforward. You have to determine what the overall campaign theme is and its duration, then break it down into smaller segments and ideas, after which you start the creative brainstorming that determines the individual ideas and how they shall be received. After this process, the exciting creative development phase begins with all its glory of editing and fine tuning. When the content is finished, then it’s time to look at publishing: when, where and how. But the secret to effective and efficient social media management is in the planning.

Into the future

Lucky for us, we don’t need the Doc and his DeLorean to jump into the future. We all know that social media is all about content and frequency, but we don’t all have time to sit with our devices and publish every other hour to all the social media platforms we are active on. Marketing wizards all over the world are really just time travellers who work in the future, so that here in the present, customers can see content being published in real time, even outside of office hours. The secret to this time travelling wizardry is using a social media publishing tool that allows you to publish content for various social networks, sometimes even up to six months in advance. This means that you can have content being published every day, several times a day, without having to watch the clock and ensures that your social media pages are all kept active and updated no matter what happens.

Live chat box for website

While this post is about social media management hacks, communication is especially important when it comes to customer service, and having the right software for productivity is key. Click4Assistance’s chat box for website has a social media direct messages integration that allows you to keep all of your customer service communication in one place, giving your customer service staff a more productive workflow and improving your overall customer service experience for your customers. It’s a win win!

Click4Assistance, the best chat box for website

For over 15 years, Click4Assistance has been supporting businesses like yours with all their customer service software requirements. Built with remote working in mind, the Click4Assistance dashboard is seamlessly accessible from any laptop or desktop with a Chrome browser. This allows your customer service agents to work from home or remotely, just as they would from the office, and with 256-bit encryption for data in transit, your live conversations with your customers are as secure as a payment page, whether your team logs in from the office or from home. Click4Assistance is based entirely in the UK and there are no transatlantic data transfers, so your data is completely protected by EU data protection regulations, making Click4Assistance one of the most secure choices of chat box for website in the UK.

If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to increase your business’ productivity for 2021, give us a call on 0845 123 5871 or send an email to theteam@click4assistance.co.uk and one of our experts will be with you right away. Not ready to reach out yet? Discover how it works, try a demo, or better yet, try Click4Assistance completely free for 21 days.