What Are The Benefits Of A Chat Application For Business Websites?

Business leaders are less sceptical than ever about chat applications’ ability to support their brands. High-profile successes, such as ChatGPT, are making it clear that artificial intelligence is coming of age. Today, you really can converse with a machine about practically anything, and it’ll provide meaningful, contextually-relevant answers.

The benefits of chatbots and apps for companies are extraordinary. These machines can meet customers' needs and drive sales any time of the day.

Firms can program chatbots to respond to particular keywords, providing customers with responses to their queries. They can also train them on specific tasks, including driving sales funnels and marketing new products. They can even converse in natural language, generating responses on the fly to non-standard questions.

Customers love them, too. According to data, 69 percent of users prefer chatbots for initial inquiries instead of waiting for a human agent. These apps have response rates of up to 40 percent, which is significantly higher than standard call-to-action buttons or banners.

The following section lists the benefits of using chat applications for your business – both live chat apps and chatbots. Here are the reasons why you should be using them.

You Can Customise Your Chatbot

These days, you don’t need to settle for a generic chatbot. Instead, you can build your own.

For instance, Click4Assistance’s chatbot builder lets you define how you want your bot to respond to questions and statements. The visual tool doesn’t require coding skills, and the setup is quick – perhaps a few hours.

Once you build your bot, you can customise it and make changes. You can also measure alternative approaches with A/B testing to see which works best.

You Can Advertise While In The Chat

Live chat applications – chat pop-ups for your website – are also exceptionally helpful for marketing to customers when they engage with you. For instance, Click4Assistance’s live chat software comes with smartCast, a second window accompanying the web chat interface, letting you show ads, products, or videos. Adding rich media to your interactions encourages customers to take the next step towards conversion.

You Can Improve Response Times

Regular agents might be unavailable to take users’ queries. Therefore, having an AI-powered chatbot as a backup is helpful. Bots can triage customers, answer frequently asked questions, and entertain users while they wait for a human rep.

Critically, chatbots make users feel heard. Telling them that a human agent will be in touch as soon as possible helps them feel cared for, understood and valued. It also makes them much more likely to stick around and buy from you.

You Can Automate Sales

Chatbots also make it possible to automate sales tasks. For example, they can function as filters, allocating customers to various lead funnels or payment processing facilities.

They can also help provide your agents with all the information they need to begin a sales call. Chatbots can collect users’ names, contact details, and product requirements before forwarding them to a sales team.

Some Customers Prefer Chat Apps

In the old days, everyone called companies to talk to them about their products. However, since the advent of mass texting, that’s changed. Now 85 percent of customers prefer receiving text messages to a phone call or email.

Therefore, live chat is a great option to offer customers. Fundamentally, it’s what many of them want. Most users feel more comfortable communicating with your brand via chat applications for businesses than other methods.

You Can Provide Support Around The Clock

Businesses also love chat applications because they enable them to provide support twenty-four-seven. Chatbots are always there to respond to customer queries, schedule sales calls, and provide them with additional information about a purchase.

Furthermore, chatbots don’t take time off. They always function optimally, even if they start chatting at 3 am.

You Can Save Money With Them

Chat apps also help you save money, regardless of whether you use a chatbot or a human agent.

Most chatbots are cheaper because subscriptions are inexpensive: usually less than £2,000 a month. Furthermore, they can respond to multiple queries simultaneously, eliminating wait times.

Live chat for businesses is also less expensive than telephone-based customer service reps, that's because agents can talk to multiple customers simultaneously – usually up to five. Fewer hires mean lower labour costs and higher productivity.

You Can Communicate In Multiple Languages

Another benefit of chatbots is their ability to communicate with customers in multiple languages. Chatbots can speak English, Spanish, French, Portuguese, Mandarin, and German to name a few.

This ability makes lead qualification easier, letting you forward users to reps who speak their language. It also engages prospective customers more. Many users feel more comfortable with firms that speak their language.

You Can Answer FAQs

Chat apps also make it easier to answer frequently asked questions efficiently. For instance, bots can interpret natural language queries and provide stock answers. Live chat agents can do something similar by selecting template responses, instantly providing users with the needed information.

Conclusion

Of course, if you’re going to use live chat applications, you need to do it carefully. Spamming users with marketing will put them off and may cause them to go elsewhere.

The trick here is to give your chatbot some personality. The more flair it has, the more engaging it will be for users.

Click4Assistance’s chatbot builder gives your bot a distinct tone and voice, making it more memorable and helping it chime with your brand. It also makes the software feel less robotic and more welcoming.

Naturally, chatbots still can’t assist with complicated inquiries, which is why you should always use human agents as backups. Providing them with live chat website software makes them more efficient and lets them communicate with customers through their preferred medium. With careful implementation, you should see more leads and conversions.