20 February 2015 | 5562 views

Why Website Chat Software Benefits B2B Businesses

Why Website Chat Software Benefits B2B Businesses

Website chat software is often traditionally associated with B2C business online, in particular retailers focusing on ecommerce in sectors such as clothing, electricals, appliances and gifts or gadgets. It’s certainly true that live chat software is well-suited to these types of online businesses where customers can instantly acquire product information or seek answers to stock queries or delivery times. 

However, more and more B2B businesses are now switching across to website chat software as part of their customer service strategy.

In many ways, this development is a natural progression as businesses become more mature online and see the benefits of instant customer service across multiple devices

It’s also an indication that communication in general has changed considerably in the past 2-3 years – a change that began with the launch of the iPhone in 2007 and the huge uptake and change wrought by social media.

Social media has now become a big part of communication and marketing strategies.  With instant feedback and responses, decision makers in the B2B world now gather research across a number of channels when product or service prospecting.  And for businesses engaged in the B2B world, it’s not enough to simply be reactive. Live chat software gives B2B businesses an opportunity to engage with prospects at a crucial stage of the purchasing cycle – at the very beginning before decisions are finalised.  Research indicates that B2B decision makers use business websites for research so the opportunity to push information by way of conversation as well as social media is a key one.

The ability to engage with a prospect is paramount

 As a business, you may have worked hard for the lead to your website, either by content creation, PPC or email marketing.  Why waste an opportunity not to offer further information and help your website visitor?

Live chat Software is also an excellent way of making a visitor to your website welcome, offering good advice and human interaction in the same way as traditional offline marketing and sales techniques were practiced in pre-internet days.  B2B marketing can be complex and many users may visit tens of websites prior to making a decision.  It’s the perfect opportunity to make a good impression.

If you would like to find out more about how Website chat software can benefit B2B businesses, contact our team today for a no obligation quote or discussion.  Click here for further information.

Popular Blogs

6 Sep 2016

Salford City Council and Their Journey with Live Chat

Salford City is a city and metropolitan borough. Home to 218,000 residents and has been established since 29th March 1926, including the towns of Eccles, Swinton and Walkden. Salford is said to be a great place for tourists, with a range of activities on offer and some great spots for vacationers!

Read more
21 Mar 2017

Healthcare Organisations Successfully Use Live Chat Integration

Click4Assistance will be exhibiting at the B2B marketing expo on the 28th and 29th March 2017, at Excel London.

Read more
7 Jun 2018

Norfolk County Council Offers Chat as Another Contact Method for Residents

Norfolk County Council approached Click4Assistance in March 2017 with their requirements to add chat to website. After going through the procurement process, a few organisational shifts in project managers and tweaks to their chat configuration, the Council was ready to unveil their new communication channel to residents in January 2018.

Read more

Find out more

Live chat dashboard with chat window example

Live chat

Learn how live chat can help empower your organisation.

Find out more
Coni chatbot live chat support Arti AI for live chat business support

Chatbots & AI

Learn how chatbots and AI can help you engage with your audience.

Find out more
integrated omnichannel communications

Omnichannel

Connect with your audience using multiple omnichannels.

Find out more

Discover more

Want to see how live chat can work for your organisation?

See examples of web chat and chatbot implementations for your industry. Be inspired by how other companies in your sector use live chat!

Download web chat and chatbot examples for your industry

Embrace new ways of engaging with your audience!