Click4Assistance can integrate with GA4

Google is forcing accounts to upgrade to the latest GA4. As such, Universal Analytics will end by July 2023, according to the search giant’s timeline.

Fortunately, Click4Assistance integrates with GA4, thanks to the ability to adjust raw HTML and JavaScript events. With this, you can see how our chat tools perform on your website without any complicated coding or the need to hire costly developers.

Why is Google transitioning users to GA4?

Google says Universal Analytics (UA) will stop collecting data on July 1st, 2023. It will then provide historical UA data for six more months before deleting it forever.

Following this transition, Google Analytics 4 (GA4) will become the primary platform. It brings a suite of changes to the metrics brands use.

Google is introducing the platform to solve two main issues:

• Tracking methods that discriminate based on users’ devices
• Third-party cookie privacy concerns

To this end, GA4’s primary data point is the “event.” These are more descriptive than conventional metrics and show which actions triggered them.

Furthermore, you don’t need to configure them manually. GA4 can do it automatically, saving you time and effort.

The new approach, Google says, makes it easier to follow visitor journeys without the tag manager. Brands can track leads across devices, eliminating the annoying data silos that dogged Universal Analytics. The unit of analysis is no longer the session, but the user.

Unfortunately, you can’t import old Universal Analytics data into GA4 because the structure is different. Furthermore, it doesn’t use the same metrics because Google plans to combine web and mobile data into a seamless whole. Therefore, you’ll need to get used to the “event” concept and how it relates to your operations.

GA4 will also not track third-party cookies, focusing on first-party instead. Google worries that these files – placed on websites by someone other than the site’s owner – may violate privacy by tracking users’ activities.

How Click4Assistance’s website chat tools integrate with GA4

GA4 is compatible with our “popup” chat window type, letting you see the number of chats and reports.

Many businesses use GA4 to monitor website activity, events and conversions. Click4Assistance’s GA4 integration lets you see visitor activity for each tool. For instance, you can see how many pre-chat forms users opened, the number of offline forms opened and completed, and chats started.

This heightened visibility makes it easier to get an overview of your chat tool’s status. You can see what is working and what isn’t, helping you make better marketing decisions.

Click4Assistance’s GA4 integration also assists with operational decision-making. You can use feedback from chat windows to decide what course of action to take next.

For example, suppose a visitor asks a specific question and you know it generates more leads. You can then use that information to forward that person to your top salespeople for the sale.

Click4Assistance GA4 integration also improves your reporting. You can see all the metrics related to your website chat interactions in one place, tracking individual users instead of devices or IPs.

Ultimately, the integration with Google Analytics 4 provides you with a superior information-gathering experience. You can see what’s working and what isn’t and can make changes accordingly.

How to integrate Click4Assistance tools with G4A

You can integrate Click4Assistance tools with G4A by creating and defining the events you want to track in your G4A dashboard. Then all you need to do is add scripts telling Google when an event occurs.

Setting up is easy. First, you add the GA4 script to your website then you enable cross-domain tracking. After that, create a custom event, and then add your GA4 script to the HTML of the forms for events to be triggered. You can find the full instructions on how to do this on our guide page.

While setup can be a little technical, Click4Assistance is always here to provide support. Get in touch with our team if you get stuck.

Conclusion

Click4Assistance’s web chat solutions integrate with Google Analytics 4, allowing you to link events to goals (such as a user opening a window). You can then use this information to help with marketing, operational decision-making and reporting.

Brands that integrate website chat with GA4 put themselves at a significant advantage against their rivals. You can immediately see which approaches are working for your vertical, and what you need to do to improve them.