Marketing Tips for 2021

Online Commerce

Online shopping has seen the highest spike in commerce and adoption in its history, thanks to the 2020 pandemic. It has forced many technology stragglers to jump on the wagon and join the world in the wonders of online shopping and home delivery. However, many businesses have not quite joined the fray in the world of digital commerce and remote working. 2021 is the pivotal year to do this, and the earlier, the better. While online commerce does not seem relevant to some businesses or industries, there is an element of digital commerce that every business can benefit from.

Conversational Marketing

While this might seem like yesteryear’s buzz word, conversational marketing is still one of the most effective forms of marketing. While all businesses still heavily rely on word of mouth, conversational marketing is the next best thing, allowing businesses like yours to develop strong relationships with your target market. Everything starts with a conversation, but social media culture has revolutionised the way consumers interact with companies, permitting a more direct channel by tearing down any preconceived walls or societal restrictions. Live chat software helps bridge this gap more effectively, allowing your website visitors to instantly reach your business without the bother of telephone queues or waiting days for an email response. The familiar feeling of immediacy that’s associated with an instant message to a friend or family member is extended to your business’ brand, and familiarity breeds trust, which in turn increases the probability of a conversion if the website visitor is not yet a customer, or a stronger relationship if they are an existing patron.

Storytelling

Storytelling is not a foreign concept but the last few years of shown a greater impact as a result of storytelling your brand. This isn’t about writing a fairytale about a prince with a damsel in distress, rather it’s about creating a real, human connection between your brand and your consumers, in ways you hadn’t thought of. We inherently like stories, and they tell us, from a young age, what is safe or dangerous, what qualities and behaviours are admirable or condemnable, and they shape our likes and dislikes. But brand storytelling allows a company to bare its strengths, beliefs and vulnerabilities, in ways that its audience can connect and anthropomorphise, giving your business more than just a logo, but a human-like personality. This leads to consumers placing their trust in your business, since they share similar values and beliefs as they do. Think about how many businesses joined the BLM movement and the public acceptance, and for those that didn’t share those beliefs, the public reaction and boycotting. This is why powerful storytelling is core to your marketing, not just for the next year, but for the next ten years.

Click4Assistance, the most productive live chat software

When we think about live chat software, it’s rarely associated with productivity and efficiency, but with Click4Assistance, it’s at the core of the platform. The fully customisable dashboard allows your customer service agents to focus on what’s important and hide the rest. From any laptop or desktop with a Chrome browser, your team can seamlessly access their dashboard, just as they would at the office, and it’s as secure as a payment page. With live chat, video chat, Click2Call, social media direct messages, artificial intelligence bots and even your own CRM integrated, it’s easy to see why businesses have trusted Click4Assistance with their customer service software solution for over 15 years.

If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to increase your business’ productivity for 2021, give us a call on 0845 123 5871 or send an email to theteam@click4assistance.co.uk and one of our experts will be with you right away. Not ready to reach out yet? Discover how it works, try a demo, or better yet, try Click4Assistance completely free for 21 days.