

For over 20 years, we’ve been the trusted live chat and chatbot provider for the UK insurance industry, helping underwriters and brokers streamline claims processing, improve communication, and deliver exceptional customer support.
Collaboration with leading names in the insurance sector has shaped our secure solutions, ensuring we meet FSQS regulations, and the unique challenges of policy management, claims handling, and regulatory compliance.
Why leading insurance providers choose us
Used by thousands of brokers daily, Click4Assistance live chat and chatbots has been providing the major UK insurers with secure communication channels for over 6 years within platforms such as Acturis, Applied, SSP and Open GI.
Trusted for our secure systems by the insurance industry
Because of our high security protocols, local brokers to national insurers across the UK, trust us to help streamline operations and improve customer communication and satisfaction, while providing auditable evidence of all conversations for compliance purposes.
Easily add short term licences at peak times
We understand the fluctuating demands of the insurance sector, from seasonal peaks to high-profile incidents. Our flexible licences ensure your live chat solution can scale with your needs.
Connect with customers anytime, anywhere
Enable smooth communication with policyholders, brokers, and partners through chat, video, or voice calls via SMS and social channels – all with just one click, at no cost to your customers.
Host secure virtual consultations
Coordinate virtual meetings for claims discussions, policy updates, or client briefings using our Meeting Rooms feature, complete with management tools and insights.
Cost-effective operations
Click4Assistance chatbots and AI automate routine tasks like FAQs, policy quotes, and claims tracking, reducing the need for large customer service teams. Live chat agents can handle multiple enquiries simultaneously, further optimising resources.
Enhance customer experience
Our tools provide instant answers to frequently asked questions, eliminating long wait times and improving customer satisfaction. Live chat offers a personal touch, while AI ensures consistent, accurate, and efficient responses.
24/7 customer support
Chatbots and AI from Click4Assistance enable insurance companies to provide round-the-clock assistance, addressing common queries about policies, claims, and coverage anytime, even outside business hours. Live chat compliments this by offering real-time human support during working hours.
AI-powered insights for insurance teams
AI provides actionable insights and recommendations, enabling your team to handle customer queries faster while ensuring compliance and accuracy.
Integration
With out the box or bespoke integrations with CRM systems such as Microsoft Dynamic 365 and Salesforce, during the conversation your agents can see the customers/brokers details and full historic correspondence. Once the chat ends, the full transcript is automatically added to your CRM system.
Secure, GDPR-Compliant & UK-Based
As a UK-based provider with ISO2001 accreditation, we ensure your data remains secure, compliant, and never leaves the UK. FSQS accreditation specific for the insurance industry.

Tried and tested communication solutions tailored for insurance including Live Chat, Chatbots and AI.

Live Chat
For human interaction and assistance
Provide real-time support to customers and partners with our customisable live chat platform:
Managed by human agents with over 60 built-in reports for operational insights.
Designed, supported, and maintained in the UK for smooth integration, excellent functionality and superb reliability.
Complex routing capabilities enables multiple teams to operate within the same account
Comprehensive reporting allows full transparency and compliance with regulatory bodies.
Coni
The conversational chatbot
for signposting
Coni can help reduce human resourcing by triaging a range of broker and customer enquiries.
Answer policy wordings, product details, payment options.
Escalate to an agent when required
Provide links to existing online material and documents
Gather information for call-backs
Arti
The AI chatbot for
in-depth knowledge
Powered by ChatGPT, Arti enhances efficiency with human-like interactions:
Train Arti with policy guides, claims procedures, and FAQs for instant, accurate responses.
Automate routine tasks like renewal reminders, claims updates, and quote generation, freeing staff to focus on complex cases.
Share policy documents, claim forms, and regulatory information effortlessly.
Use internally to streamline multiple information sources to an easily accessible knowledge base for all agents.

Web Chat connects your teams with clients


Start a chat from anywhere with just one click
Our live chat solution enables your staff across various departments to manage a wide range of customer and partner interactions, including:


The insurance sector is embracing AI technology, so we built Arti the AI Chatbot
Harness the power of AI to meet the unique demands of insurance providers
Policy enquiries
Provide instant answers about coverage, exclusions, and renewal options.
Claims assistance
Guide customers through claims filing and provide real-time updates on their status.
Quote generation
Offer tailored insurance quotes quickly and efficiently through AI-powered chatbots.
Regulatory compliance
Ensure accuracy by training chatbots to handle complex compliance-related questions.

Customer support
Proactively share updates, policy recommendations, or exclusive offers.
Design and customise your AI chatbot using resources such as policy documents, claims guides, and compliance manuals. Upload a document or enter a URL, ask Arti a question, and watch as it delivers instant, accurate responses tailored to your needs.
Find out moreTry Coni the Chatbot
Others may call this an AI Chatbot, we don’t!
it’s a Chatbot that you build using a simple drag-and-drop interface
Coni by Click4Assistance is your fully automated chatbot, seamlessly guiding visitors to live agents or answering their queries. Powered by pre-set questions and answers, Coni bots are customisable through our intuitive drag-and-drop interface.
When live agents are unavailable, Coni provides round-the-clock support, ensuring a seamless customer experience. Coni is designed to triage commonly asked questions and reduce agent workload.
Click one of the options in the chat window on the right to explore how Coni can work for your insurance business and transform customer interactions.
Find out moreClick here to try Coni
Note: This example showcases how Coni can be tailored to the insurance industry, but it can easily be configured to meet your organisation's unique needs.
Building your own chatbot couldn’t be easier
Using a simple drag-drop interface you can build and configure your own chatbot with ease. Display images, formatted text, links for signposting, multiple options for different paths, gather information and even hand-off to agents in different departments.

Seamless omnichannel communication including Facebook Messenger, WhatsApp for Business and traditional SMS
Agents can manage inbound communication channels such as WhatsApp, Facebook Messenger and SMS text messages in a single interface.

Allow customers to reach your team via WhatsApp, SMS, Facebook Messenger, email, or live chat – all managed from a single dashboard.

Click2Call
Enable policyholders and brokers to initiate phone calls with one click. Your team can easily invite them to join consultations for personalised service.

Video chat
Host secure virtual consultations for claims reviews, policy discussions, or client meetings, ensuring collaboration and satisfaction.
Read our insurance blogs
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Customer service is not a simple task. It requires an immense level of multitasking and balancing the multiple channels of communication your financial organisation may have. From email to phone calls, your customer service team needs to be in top productivity to ensure that your customers’ requests do not slip through the cracks, costing you revenue in the long run. While it may be tempting to select any solution that can fit the bill at the lowest possible cost, you may be putting your customer data at risk, should the security standards not be sufficient. This is why it is absolutely critical to select a chat on your website that meets your security needs as well as increasing your team’s efficiency.
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Will AI Agents Take Over In 2025?
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