



Customers are four times more likely to make a purchase after a live chat or online interaction. This makes it more important than ever to integrate digital communication and engagement strategies. Click4Assistance offers instant communication channels that are proven to enhance consumer satisfaction, increase sales, and improve first-contact resolution. Moreover, we can help you save time and costs.
With a solid track record of over 20 years, we’ve been the go-to live chat and chatbot provider for the UK retail and e-commerce industry. Our British technology is specifically designed to help retail and e-commerce businesses stay ahead in the competitive market.
Why leading retailers choose us
Our reliable and secure platforms, designed in collaboration with top academic institutions, tackle the challenges faced in higher education, including managing admissions, fostering student engagement, and safeguarding data. This expertise positions us as a dependable partner for universities across the UK.
Trusted by retailers across the UK
From boutique shops to large-scale e-commerce platforms, we help retailers connect with customers, provide exceptional service, and boost conversions.

Flexible licences
We understand the peaks and troughs of retail seasons, such as Black Friday, Christmas, and sales promotions. Our flexible licences ensure your live chat solutions can scale with your business during high-demand periods.
Engage customers anywhere, anytime
Connect with shoppers via chat, video, or voice calls through SMS and social channels with just one click – at no cost to them.
Create virtual shopping experiences
Host secure and interactive virtual shopping experiences where sales advisors can showcase products, provide personalised recommendations, and answer queries in real-time.
Multi-language support
Use AI-powered translation to interact with international customers, offering a personalised shopping experience in their native language.
Be proactive
Proactively engage with visitors to prevent shopping cart abandonments or encourage purchase process completion and offer any associated or similar product lines.

AI-powered sales and support insights
AI helps your team respond quickly with insights and recommendations, enabling faster resolutions and enhancing the customer journey.
Secure, GDPR-Compliant & UK-Based
As a UK-based provider with ISO27001 accreditation, we prioritise data security and compliance. Your data remains secure and is always hosted within the UK, meeting the strictest privacy and regulatory standards.

Tried and tested communication solutions tailored for retailers including Live Chat, Chatbots and AI.

Live Chat
For human interaction and assistance
Offer real-time customer support and sales assistance using our customisable live chat platform:
Managed by human agents with over 60 built-in reports for operational insights.
Designed, supported, and maintained in the UK for unparalleled functionality and smooth integration.
Coni
The conversational chatbot for signposting
Coni handles routine customer enquiries, such as product availability, order tracking, and return policies. Fully customisable using our intuitive drag-and-drop builder, Coni lightens your team's workload while maintaining excellent service.
Arti
The AI chatbot for
in-depth knowledge
Powered by ChatGPT, Arti enhances the shopping experience with human-like interactions:
Train Arti with product catalogues, FAQs, and promotional details to deliver accurate and instant responses.
Share links to products, discount codes, and shipping information effortlessly.
Automate routine tasks like upselling, cart reminders, and stock updates, freeing staff to focus on high-value interactions.

Web Chat connects your retail teams with your customers


Start a chat from anywhere with just one click
Our live chat solution supports retail teams across different departments, enabling your staff to handle a wide range of customer enquiries from product availability to promotions, and much more:


The retail and ecommerce sector is embracing AI technology, so we built Arti the AI Chatbot
Harness the power of AI to meet the unique demands of retailers
Product enquiries
Provide instant answers about product features, availability, and specifications.
Order management
Allow customers to track orders, initiate returns, or make changes to their purchases seamlessly.
Personalised shopping advice
Use AI chatbots to recommend products based on customer preferences and browsing history.
Promotions and discounts
Share exclusive offers, flash sales, and seasonal discounts in real time.

Post-sale support
Assist customers with warranties, troubleshooting, and care advice to enhance their experience.
Create a tailored AI Bot using resources like product catalogues, promotional materials, store policies, or any pages from your retail website. Upload a document or enter a URL, ask your AI assistant a question, and see it deliver instant, accurate responses designed to meet your customers' needs.
Find out moreTry Coni the Chatbot
Others may call this an AI Chatbot, we don’t!
it’s a Chatbot that you build using a simple drag-and-drop interface
Coni by Click4Assistance is your fully automated chatbot that guides visitors to live agents or answers their queries. Powered by pre-set questions and answers, Coni bots can be customised using our intuitive drag-and-drop, no-code, or expert knowledge interface. Importantly, when live agents are unavailable, Coni steps in to provide round-the-clock support, ensuring a seamless visitor experience. Coni is designed to triage commonly asked questions and reduce your staff's workload.
Click one of the options in the chat window on the right to explore how Coni can work on your website and transform your customer interactions.
Find out moreClick here to try Coni
Note: This is an example of a retail industry chatbot. We understand retail businesses have their own types of services which is why Coni can be easily configured based on your unique needs.
Building your own chatbot couldn’t be easier
Using a simple drag-drop interface you can build and configure your own chatbot with ease. Display images, formatted text, links for signposting, multiple options for different paths, gather information and even hand-off to agents in different departments.

Seamless omnichannel communication including Facebook Messenger, WhatsApp for Business and traditional SMS
Agents can manage inbound communication channels such as WhatsApp, Facebook Messenger and SMS text messages in a single interface.

Enable customers to reach you via WhatsApp, SMS, Facebook Messenger, or live chat, all managed from a unified dashboard.

Click2Call
Allow customers to initiate a call with just one click. Your team can invite customers to join consultations, creating a seamless and efficient shopping experience.

Conversion Tracking
See which visitors have converted on your website; this may be a purchase, brochure/document download, contact form completion. Automatically credit the operator responsible and highlight custom information such as order values and reference numbers.
Read our retail and ecommerce blogs
View all blogs
Why Live Chat Is Essential For e-Commerce Websites
Will live chat software enhance your business and improve customer experiences? Absolutely. Find out why with help from the Click4Assistance team today.
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How Is AI Revolutionising Customer Service?
Discover how AI chatbot software is transforming customer service by enhancing efficiency, personalizing interactions, and reducing response times.
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Is your website ready for Black Friday and Cyber Monday?
Getting your website ready for the holiday sales can yield massive seasonal benefits for your firm.
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Will AI Agents Take Over In 2025?
Read more about the role AI agents will play a huge part in 2025, changing live chat integration for websites and much more.
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