For over 20 years, we’ve been the trusted live chat and chatbot provider for the UK travel industry, with British technology designed to help travel companies attract, engage, and serve customers around the globe.
Why leading travel companies choose us for live chat, chatbots and AI
Collaboration with the biggest brands has fuelled development of the solution and changes to business practices to ensure the software is the perfect fit for travel companies.
Trusted by travel providers across the UK
From bespoke travel agencies to international tour operators, we help travel businesses connect with customers, deliver exceptional support, and inspire unforgettable journeys.
AI-powered sales and support insights
AI delivers actionable insights, helping your team respond quickly and accurately to customer queries while improving efficiency.
Flexible licences
We understand the seasonal peaks of the travel industry, from summer holidays to last-minute getaways. Our flexible licences scale with your needs, ensuring your team is ready to handle increased demand.
Engage travellers worldwide
Connect with customers through chat, video, or voice calls across SMS and social media channels, with just one click – at no cost to them.
Host virtual travel consultations
Securely offer virtual consultations or guided tours to help customers plan trips, review itineraries, and explore destinations, complete with management tools and insights.
Multi-language support
With AI-powered translation, communicate with customers in their native language, wherever they are.
Secure, GDPR-Compliant & UK-Based
As a UK-based provider with ISO27001 accreditation, we prioritise data security and compliance. Your data remains secure and is always hosted within the UK, meeting the strictest privacy and regulatory standards.
Tried and tested communication solutions tailored for travel businesses including Live Chat, Chatbots and AI
Live Chat
For human interaction and assistance
Deliver real-time support and personalised service through our customisable live chat platform:
Human-centred support: Operated by experienced agents, offering personalised assistance to customers at every stage of their journey.
Actionable insights: Access over 60 built-in reports to optimise operations, improve response times, and enhance customer satisfaction.
Designed, supported, and maintained in the UK for seamless integration and superb reliability.
Coni
The conversational chatbot for signposting
Coni can handle travel-related enquiries including commonly asked questions such as refund policies. Why not configure Coni to capture information from the visitor regarding their holiday or travel enquiry and email the information to your sales team.
Arti
The AI chatbot for
in-depth knowledge
Powered by ChatGPT, Arti enhances the travel experience with human-like interactions:
Train Arti with destination guides, booking FAQs, and promotional materials for instant and accurate responses.
Share travel deals, itineraries, and links effortlessly.
Automate routine tasks like trip confirmations, schedule changes, and baggage policies, freeing your team to focus on high-value interactions.
Connecting teams with your customers
Start a chat from anywhere with just one click
Our live chat solution supports teams across different departments, equipping your staff to handle a variety of customer enquiries related to travel bookings, itineraries, promotions, and much more:
OVER 20
Years Experience
Providing Chat Solutions since 2004
99.99%
Service Uptime
Offering a resilient & reliable service to all our customers
UK Based
Regional Location
Your data resides in & will never leave the UK
100%
UK Based Staff
We can be reached via Chat, Phone & Email
99%
UK Clients
Focussed on needs of UK industries and organisations
OVER 20
Years Experience
Providing Chat Solutions since 2004
99.99%
Service Uptime
Offering a resilient & reliable service to all our customers
UK Based
Regional Location
Your data resides in & will never leave the UK
100%
UK Based Staff
We can be reached via Chat, Phone & Email
99%
UK Clients
Focussed on needs of UK industries and organisations
The travel sector is embracing AI technology, so we built Arti the AI Chatbot
Harness the power of AI to meet the unique demands of the travel industry
Travel enquiries
Provide instant details on destinations, itineraries, and pricing to help customers find their perfect holiday
Booking assistance
Customers can book flights, accommodation, and packages through live chat or chatbots.
Travel insurance and policies
Provide tailored insurance options and clear information about cancellation or refund policies.
Promotional campaigns
Share exclusive offers, flash sales, and travel discounts directly your AI enabled chatbot.
Virtual travel consultations
Engage potential travellers with one-on-one video consultations, showcasing destinations and answering real-time questions.
Customer support
Manage post-booking enquiries, itinerary changes, and additional requests.
Create and train your very own AI Bot with existing content such as travel brochures, knowledge base articles or any pages on your existing website or portal. Just upload a document or enter a url and ask Arti a question and watch him respond.
Find out moreTry Coni the Chatbot
Others may call this an AI Chatbot, we don’t!
It’s a Chatbot that you build using a simple drag-and-drop interface
Coni by Click4Assistance is your fully automated chatbot that guides visitors to live agents or answers their queries. Powered by pre-set questions and answers, Coni bots can be customised using our intuitive drag-and-drop, no-code, or expert knowledge interface. Importantly, when live agents are unavailable, Coni steps in to provide round-the-clock support, ensuring a seamless visitor experience. Coni is designed to triage commonly asked questions and reduce your staff's workload.
See the chatbot in action 
Click one of the options in the chat window on the right to explore how Coni can work on your website and transform your customer interactions.
Find out moreClick here to try Coni
Note: This is an example of a travel industry chatbot. We understand travel businesses have their own types of services which is why Coni can be easily configured based on your unique needs.
Building your own chatbot couldn’t be easier
Using a simple drag-drop interface you can build and configure your own chatbot with ease. Display images, formatted text, links for signposting, multiple options for different paths, gather information and even hand-off to agents in different departments.
Go beyond simple text chat on your website
Seamless omnichannel communication including Facebook Messenger, WhatsApp for Business and traditional SMS
Agents can manage inbound communication channels such as WhatsApp, Facebook Messenger and SMS text messages in a single interface.
Enable customers to reach you via WhatsApp, SMS, Facebook Messenger, or live chat—all managed from a single dashboard.
Click2Call
Allow travellers to initiate calls via a free telephone service with just one click. This is especially useful for international travellers.
Meeting Rooms
Host live virtual tours of hotels, destination previews, or travel planning sessions to inspire and guide customers with a personal touch.
Read our travel blogs
View all blogs
22 Feb 2024
The Future of Live Chat Solutions in the Travel Industry
In the dynamic and often high-stakes world of travel, the adage "the customer is always right" holds greater significance. As the industry evolves to meet the changing needs and expectations of travellers one aspect remains constant: exceptional customer service is non-negotiable.
Read more
29 Jun 2023
The role of chatbots in the travel industry
Chatbots can recommend hotels, restaurants, attractions and activities, book flights, car rentals, and tours, and send reminders, confirmations and notifications.
Read more
13 Sep 2022
C4A Expert invited to talk at Travel Technology Initiative
Click4Assistance’s sales director, Jill Stephens, will speak at the Travel Technology Initiative on September 14, 2022, discussing the benefits of chatbots to the travel industry.
Read more
7 Feb 2024
5 Ways to Personalise Your Marketing Messaging and Boost Engagement
In the digital age, one size fits none. As a marketer, personalisation isn’t just a buzzword; it’s a vital strategy to cut through the noise and genuinely engage your audience.
Read more