Web Chat Software: Looking Back on Marketing, Recruitment & Outreach

We are nearing the end of our blog series dedicated to marketing, recruitment and outreach professionals. With the busy summer months approaching and UK universities setting their budgets for next year, June is the perfect time to consider introducing new tools and processes to improve operational efficiency.

Since the beginning of January we’ve been providing you with practical examples of the application of the live chat tool within a university environment; explaining how the technology can enhance your accessibility and outreach campaigns, handle course and facilities-related questions and boost international student conversion. In case you’ve missed any of our emails or felt a little overwhelmed by all of the information, here is a brief overview of the topics and the benefits of introducing live chat:

Accessibility – Live chat is the only way some disabled students can conduct a real-time conversation with your recruitment officers. Website visitors can be put through to the undergraduate or postgraduate recruitment team, dependent on where they selected the live chat button.

International Market – Overcome the language barrier through text-based communication, test English spelling and punctuation of foreign students and share their browsing experience to guide them through the application and visa process.

Faculty / Facility Enquiries – Use pre-defined replied to answer common questions in an efficient manner and send across digital brochures mid-chat to maximise the chance of converting undecided students.

Course Enquiries – Transfer chats to recruitment officers with specialist knowledge about the course the student is most interested in. Engage with multiple students simultaneously during the busy summer period rather than one-by-one over the phone.

Click4Assistance is already working with the University of Liverpool, Glyndwr University, Southampton Solent University and several other institutions within UK’s education sector to provide efficient and innovative contact platforms that are less demanding on your office staff.

With the discount currently available on our Professional package students can chat directly with your recruitment officers through your university’s website for as little as 0.83p/day. When revising your budget this year take a closer look at your digital outreach programme, university resources may be wasted on less effective marketing strategies. For the price of a daily newspaper your university could be providing students with a familiar contact channel that takes them little to no effort to access.

If you are in a position to make changes or otherwise have a say in the allocation of the university’s budget, then don’t miss out on the opportunity to innovate your university. Still not convinced? From our partnerships with other institutions we understand the need to pilot a solution before implementation and, as such, offer an extended trial for UK universities. Experience the benefits of live chat intergration without any financial commitment so that you can make an informed decision about your next digital platform investment.

Whether you specialist in marketing, outreach or recruitment, ask one of our University Coordinators for a no-pressure demonstration by calling our UK headquarters on 0845 123 5871, emailing theteam@click4assistance.co.uk or starting a chat with us.