Click4Assistance glyph Flower shape graphic Rectangle shape
26 November 2014 | 4393 views

Why your Business should consider Website Chat Software

Why your Business should consider Website Chat Software

In a competitive online marketplace, standing out from the crowd, especially in the area of customer service, can mean the difference between success and failure.  The developments in instant messaging in the last 2-3 years also mean that today’s online consumer craves interaction.   So why not enable your website to do just that?

Click4Assistance was one of the early pioneers of website chat software in the UK.  There are signs that this type of customer service interaction and capability is now experiencing a period of strong growth.  Here are some of the reasons for this.

 

Ease of Access

Quite simply, website chat software is the simplest and most convenient way to interact with customers on your website.  When customers know that they can instantly converse with someone rather than waiting for what often appears to be ages to be connected by phone (often at a cost to them), they’re more likely to come back.

 

Cost Effectiveness

Adding live chat can be very cost effective for businesses.  Higher conversions and increased levels of customer service mean live chat often pays for itself within one month.  More and more businesses have reported higher levels of customer satisfaction after implementing website chat software.

 

Online Branding

Click4Assistance’s website chat software can be customised to mirror your brand.  When your customers chat to you the brand experience is consistent with your colours and imagery – an end-to-end complete brand execution on your site.  And that will make your business stand out from your competitors.

 

CRM

Website chat software also provides your business with valuable data including chat transcripts.  These transcripts offer a valuable insight to how customers are thinking and their views on your brand, where they find your website hard to navigate and what products they are weighing up.  This kind of information can’t be gathered from traditional analytics tools.

 

Upsell

When you’re engaging with customers at the point of sale, there is a real opportunity to not only clinch a purchase but to upsell.  Because of the higher than average satisfaction with the live chat experience, business have reported higher conversion rates and a higher average order value when they engage with customers using live chat.

To see the prices and packages available for website chat software – click here

Popular Blogs

Live Chat Software for Charities – Reaching out to those who need help 16 Sep 2015

Live Chat Software for Charities – Reaching out to those who need help

Charities are using Live chat software to help people in difficult situations, by offering secure advisory services through live chat rather than normal means of communication such as phone or email.

Read more
Click4Assistance UK Software Provider Partners with Largest UK Furniture Retailer 4 Oct 2013

Click4Assistance UK Software Provider Partners with Largest UK Furniture Retailer

Click4Assistance is proud to announce it has recently integrated its innovative live chat software into the existing website of largest UK home retailer Harveys Furniture.

Read more
Securing Your Live Chat Integration to Comply with GDPR 22 Feb 2018

Securing Your Live Chat Integration to Comply with GDPR

The countdown is ticking away until organisations must be fully compliant with the General Data Protection Regulations (GDPR) that take affect from 25th May 2018.

Read more

Find out more

Live chat dashboard with chat window example

Live chat

Learn how live chat can help empower your organisation.

Find out more
Coni chatbot live chat support Arti AI for live chat business support

Chatbots & AI

Learn how chatbots and AI can help you engage with your audience.

Find out more
integrated omnichannel communications

Omnichannel

Connect with your audience using multiple omnichannels.

Find out more

Discover more

Want to see how live chat can work for your organisation?

See examples of web chat and chatbot implementations for your industry. Be inspired by how other companies in your sector use live chat!

Download web chat and chatbot examples for your industry

Embrace new ways of engaging with your audience!