27 March 2013 | 4193 views

The best live chat software gets you started with Website Analytics

The best live chat software gets you started with Website Analytics

Using analytics to understand visitor behaviour helps to define marketing strategy and measure website success. Analytics also provide valuable data to make on-going adjustments and continually improve conversion rates.

The sheer amount of information provided can be daunting and make it difficult to know where to start. This first blog in our series on web analytics will provide some basic tips to help you start making the most out of your data.


Know your Objectives

The first step when using web analytics to measure success and pinpoint improvements is understanding your goals and objectives. What is the goal of your website? What is your main key performance indicator? For B2C websites, it may be a product purchase. In a B2B environment it could be the download of a white paper or a brochure. Once you have outlined your objectives and goals, you can begin to analyse the factors that influence these conversions.


Segment Visitors

Visitors have differing goals when they reach your website. For instance, first time visitors may be looking for more information on your product, whereas existing customers could require contact information. Segmenting your visitors into different groups, allows you to understand the motivations of each and highlight those giving a better return. How do return visitors behave on your site compared to those on their first? Do they convert differently? The possibilities for segmentation are vast, but a simple method would be to differentiate by entry pathway. You can then track which marketing strategy is driving more conversions, whether this is PPC advertising or a website referral.


Make Changes based on Data

After segmenting your visitors, and analysing their impact on your objectives, you can start to make changes based on your findings. For example, you may find Google pay per click advertising makes up a large percentage of your overall visits, but contributes a small portion of your conversions. A rewording of adverts or removal of negative keywords could be made and the impact monitored. This example is about improving an under performing group, but the same logic can be applied to a segment driving quality leads, to build on your current success.

There is a huge amount of information available on website analytics and several more detailed approaches that can be taken. However, by focusing on the key areas for improvement in relation to your overall objectives, you can embark on understanding your website analytics. The best live chat software will include website analytics tools.

Popular Blogs

3 Aug 2017

Catching Your Visitors’ eye with Promotions

Promotions are part of the new enhanced solution ‘Experiences’ by Click4Assistance. With the ability to present any image, promoting your products, service, special offers, or important messages, Promotions enable you to communicate with your website visitors automatically.

Read more
17 Nov 2016

Card One Banking’s Success with Live Chat on Website

Card One Banking is an independent company that has provided current accounts and payment services since 2007. 

Read more
7 Jun 2018

Norfolk County Council Offers Chat as Another Contact Method for Residents

Norfolk County Council approached Click4Assistance in March 2017 with their requirements to add chat to website. After going through the procurement process, a few organisational shifts in project managers and tweaks to their chat configuration, the Council was ready to unveil their new communication channel to residents in January 2018.

Read more

Find out more

Live chat dashboard with chat window example

Live chat

Learn how live chat can help empower your organisation.

Find out more
Coni chatbot live chat support Arti AI for live chat business support

Chatbots & AI

Learn how chatbots and AI can help you engage with your audience.

Find out more
integrated omnichannel communications

Omnichannel

Connect with your audience using multiple omnichannels.

Find out more

Discover more

Want to see how live chat can work for your organisation?

See examples of web chat and chatbot implementations for your industry. Be inspired by how other companies in your sector use live chat!

Download web chat and chatbot examples for your industry

Embrace new ways of engaging with your audience!