5 ideas for interactive web design

As a business owner, your website is one of the most important assets at your disposal. In today’s climate, it is often the first point of interaction on the customer’s journey. Furthermore, the site may be used for product research, customer support purposes, or even completing a purchase. In short, a successful website will significantly enhance the client experience and subsequently boost your hopes of generating more sales.

However, the days of a static website are long gone. Consumers now have access to more domains than ever before and if yours fails to meet their expectations, they will take their custom elsewhere. On a brighter note, though, web design can improve time on site by 84% and online revenue by 132%.

Making your site more interactive through tools like the best live website chat service will take your online strategy to the next level. Here are five top tips that will supercharge your site with immediate results.

1. Add the best live website chat service to your site

Web users now demand quick answers to their issues. Click 4 Assistance can transform your site with the best live website chat service available. The chat window appears as a pop-up on every page of your platform, thus allowing visitors to seek support from a chatbot or speak to an advisor at the click of a button.

It’s a simple yet sophisticated tool that instantly gives you an advantage over the competition while it is useful in several scenarios, such as;

• Allowing users to find the information or appropriate page if they have become lost in the site’s navigation.
• Enabling users to seek customer support, such as troubleshooting, without the delays of email or telephone support.
• Giving customers a chance to seek further information about a product or service before completing a purchase.

The best live website chat service can be integrated with desktop websites and apps alike.

2. Make your loading page more engaging

Building an eye-catching and engaging website naturally means that it will contain more data. Sadly, this means it can take longer to load. Research shows that 46% of web users will not revisit poorly visiting websites while bounce rates grow exponentially for every one-second delay after the two-second threshold. Engaging loading pages overcome this issue.

That’s because it turns the obstacle into an opportunity. An interactive loading page could be achieved by incorporating any of the following ideas;

• Add a branded animation to build excitement while also using a loading bar to show how close the page is to loading.
• Use a quick flash-based game, ideally linked to your brand, to keep users entertained through the wait.
• Use skeleton screens to give users a sneak peek of the website that is loading while using compressed low-res images.

One way or another, a fun loading screen will help reduce bounce rates.

3. Switch to questionnaires

One of the many advantages gained from web interactions is that you can provide a personalised user experience. Frankly, this should not be limited to the best live website chat service. Instead, it should extend to acquiring user data. While many visitors don’t respond well to outdated traditional forms, they will be more willing to provide info via questionnaires.

When framed as “getting to know you” pages, questionnaires will allow you to acquire the info needed to provide a truly personalised UX. Some examples include;

• Asking the customer to provide their preferences and interests so that you can display the most relevant products to them.
• Getting the customer to provide details about the clothes sizes they wear from certain brands so that you can inform them which of your sizes is right.
• Gaining insight about a client’s project brief so that your service-based business can deliver an instant estimate or quote.

This approach is far more enjoyable and engaging, as well as helpful for the brand.

4. Break away from traditional scrolling

Vertical scrolling is a key feature seen on all websites. However, this type of navigation can feel tedious, especially when users navigate through multiple pages. Research shows that 76% of users will scroll, but the majority will not return to a site that fails to satisfy the user’s expectations.

While some vertical scrolling is needed, there are several ways to break the monotony. This includes but is not limited to;

• Introducing horizontal scrolling features like carousels and sliders, which also work great on mobile websites.
• Use animated scrolling, where the animations change depending on which position the user has currently scrolled to.
• Have clickable sections that the user can expand if they want to read more or scroll past if they do not.

If nothing else, these moves will keep the website more eye-catching.

5. Look to A/R and V/R elements

Consumers do have greater expectations than ever before but the majority are happy to pay more for a better customer experience. Given that web interactions now account for a greater percentage than ever before, this is the place to start. AI chatbots are an ideal starting point but you can stand out with even greater results through A/R and V/R.

Web users are interacting through Augmented Reality and Virtual Reality with greater frequency than ever before. Some examples you could include are;

• Helping customers see how a product, from clothing to hairstyles, would look on them in different colours.
• Allowing prospective clients to design a room or see how products could be integrated into their home surroundings.
• Creating a metaverse-type surrounding and avatar for a comprehensive and engaging user experience.

Technology has evolved. Fail to evolve with it and you will get left behind.

To transform your website with the best live website chat service today, call Click4Assistance to arrange a free trial.