Tips on how to keep your website content fresh

Research shows that 28% of all business is now conducted online while both B2B and B2C buyers are now used to beginning brand interactions via websites, even when considering an offline purchase. Therefore, utilising the website to its full potential should be a priority for all SME owners. Keeping it fresh and relevant is an essential ingredient in the recipe for success.

Whether it’s a new addition like the best live chat for small business software or modernising the design features, keeping your website content fresh will deliver a plethora of benefits including;

• Set a better first impression when a new visitor opens your website.
• Perform better on search engines - 68% of online experiences begin with them.
• Keep loyal customers interested in your website and brand.

Fresh website content will ultimately enable you to maintain a professional brand image while also building a level of excitement that extends to your products and services. Here are five top tips to help your website stay ahead of the competition in any industry.

1. Add live chat features

Revamping your business website with new features can manifest itself in many ways. However, it’s important to focus on items that actively add value to the user experience. Click 4 Assistance is the best live chat for small business providers on the market, not least because the software can additionally incorporate AI chatbot and video chat for a comprehensive approach to improved customer care.

A live chat box can be configured as a floating window that can be opened by users from any webpage on your site. The AI tools and live chat agents can subsequently guide the user through any issues that they may experience - whether that’s support in navigating the site or learning more about a product or arranging repairs and returns.

2. Ensure that all company info is up to date

Your website isn’t only there to facilitate online sales. It is also a source of information for both online and offline customers. Therefore, it’s essential that you keep all company information up to date. Over half of all web users say that an ‘About’ page is the first thing they want to see from a website. Meanwhile, contact details and store opening times should be clear, accurate, and easily navigated to.

Putting those essential features in place is one thing, but you should also aim to use company info pages as a chance to keep your website fresh and bursting with personality. Adding staff profile pages is a particularly effective solution. This works in conjunction with the best live chat for small business software to create a true community vibe.

3. Introduce content

When seeking ways to keep your website fresh without overhauling the fundamentals, a blog or similar stream of content is the best solution by far. The fact that it is a self-contained part of the website prevents any negative impact on the main focus. It is shown that 92% of marketers use blogging within their strategy. Not least because it gives loyal users a reason to keep revisiting. When they do, the likelihood of them completing a transaction either online or in-store will dramatically increase.

In addition to ensuring that the website is regularly updated with new content, a blog or vlog allows you to showcase the brand’s personality while simultaneously underlining your place as an authority in your field. In addition to enhancing the overall user experience, content will boost your SEO presence and encourage social media sharing.

4. Update the aesthetics of your website

When a user opens your website, they begin to form an opinion of it within 0.05 seconds. So, before your content even has a chance to impress, you must ensure that the web page looks good. For starters, you must ensure that the website is designed with both web and mobile screens in mind. After all, the latter has now overtaken the form as the most frequent type of interaction. Meanwhile, a new branded colour scheme can rejuvenate your site.

A long list of design features may be used too. A burger menu icon, expandable text boxes, a switch from left to right-hand navigation, a new logo, animated scrolling, horizontal scrolling, and loading animations are all good examples. While you might not use them all, it’s important to keep the site looking modern while simultaneously ensuring that the load times won’t result in high bounce rate figures.

5. Check your links

Building a snazzy-looking website is one thing, but you also need to ensure that the navigational properties are under control. If they’re not, it can frustrate your visitors and harm SEO rankings. Two-thirds of all links are broken, making this a fantastic opportunity to give your website the advantage. Internal linking will aid the navigational aspects of your site, leading to fewer session abandonments. External links boost SEO and professional vibes.

Looking for opportunities to fix broken links on other websites and re-route to yours will work wonders too. Meanwhile, you can update your existing blog content by adding updated info on a topic. This could include letting followers know that you’ve added the best live chat for small business. A combination of new and updated content will allow your site to thrive.

Want to learn more about updating your site with live chat and AI chat software? Contact our experts at Click4Assistance today.