How do I integrate live chat into my website?

Live chat has become the leading communication tool for businesses and organisations looking to attract customers online and enhance customer service. Live chat offers an array of benefits for all kinds of companies that want to interact with web users and cater to the changing preferences of their customers and followers. Over 40% of consumers now prefer to use live chat over any other communication channels and platforms.

If you run a business or you are looking to improve your website to provide better customer service and user experiences, you may be thinking about adding live chat. The good news is that live chat integration for websites is easy and hassle-free with Click4Assistance.

How do I integrate live chat into my website?

There are multiple advantages of adding live chat to your website, but how do you go about integrating chat software into your site?

With Click4Assistance, it’s easy to get started and enhance your website with a live chat function. To start chatting with site visitors, you need to make sure that a Chat button is displayed on your website. If you’re eager to start chatting with users, follow these steps:

• Create your account
• Log in: when you log in for the first time, a window will pop up, which contains the Chat button script. The script is provided by Click4Assistance and it can be pasted directly to your site.
• Select the script, copy and then paste between body tags
• The Chat button will appear on your website
• Visit your website and check that the Chat button is clearly visible (the button will appear in the right-hand corner of the site page)
• Start chatting: as soon as your Chat button is visible, you will be able to receive questions and inquiries and interact with visitors to your website

It is possible to adjust the location of the Chat button later.

Live chat customisation options

Once you have integrated live chat into your website, you can explore customisation options, which enable you to make use of different features, alter the look of the chat box and offer additional functions when you are either online or offline.

All visitor-facing aspects of Click4Assistance live chat are customisable, which provides each customer with options. When you integrate live chat, you can utilise different tools to shape the user experience and ensure that you get the best out of the software. Customising live chat will help you to optimise the experience for your customers and the target audience, promote brand image and increase the chances of achieving key business objectives.

You can choose to use live chat reactively and proactively. This means responding to questions or interactions (reactive) or encouraging users to start chatting with you by asking them if they need help or offering opportunities to start a conversation (proactive). You can also choose how to display chats using a pop-up or embedded window and tailor the experience for desktop and mobile users.

When you have a live chat button and you’re ready to go, you can also explore different styles and colours, add a logo and create a welcome message. When you’re online and available to chat, users can click a button to start the conversation. When you’re offline, you can help customers by encouraging them to leave you a message.

What are the advantages of live chat integration for my website?

If you are undecided about live chat, it’s helpful to analyse and evaluate the potential benefits of integrating live chat. Here are some of the key benefits to consider:

• Enhancing customer experience

One of the most significant benefits of adding live chat to your website is enhanced customer experience. Customer service is one of the most important considerations for consumers when leaving reviews and making decisions about where to purchase products or services. Live chat offers a simple, quick means to interact and engage with customers, respond to queries and questions and provide tailored, targeted advice. The most common reason shoppers abandon carts or leave websites is being unable to find information. With live chat, site visitors can get the advice or information they need at the touch of a button.

• Keeping up with competitors

More and more businesses and organisations are introducing live chat to improve customer service and boost lead conversion rates. If you don’t already have a live chat function, and your competitors do, you may lose out to rivals, as customers may prefer to use websites that have a live chat option. Studies suggest that almost 40% of consumers are more likely to buy from companies that offer support via live chat.

• Building relationships and trust

Live chat is a brilliant communication channel, which helps businesses to establish relationships with customers and build trust. Consumers are more likely to trust sites that offer live chat support and they favour live chat over other methods of communication, including making phone calls and sending emails.

• Providing options for customers

Some customers still prefer face-to-face customer service, some like to communicate via telephone, some prefer email and some want to engage with businesses via live chat. Adding live chat to your website enables you to cater to all customers and provide your clients or prospective customers with options if they want to get in touch.

Conclusion

Live chat has become increasingly popular. More and more businesses are adding live chat to their websites and statistics show that among many age groups, live chat is now the preferred communication channel. If you run a company, you’re launching a new business, or you’re looking to attract visitors to your website, and you’re thinking about adding live chat, you may have questions about how to integrate live chat. The good news is that with Click4Assistance, it’s very easy to start talking to your customers. Once you have an account, all you have to do is copy and paste the script provided. When you have a Chat button, you can then explore customisation tools and options for your website.