Click4Assistance glyph Flower shape graphic Rectangle shape
21 November 2012 | 4884 views

Web Chat Software Benefits Shown in Customer Service Award

Web Chat Software Benefits Shown in Customer Service Award

When Quadrant Subscription Services and RBI, won the customer service award at the PPA customer direct awards 2011, it highlighted the benefits of having Web Chat Software.

Quadrant manage subscription services for magazines and journals and use Click4Assistance’s Web Chat software for customer service interactions 

They implemented Live Chat onto their online subscription pages and achieved great success.

The PPA awards celebrate excellence in all aspects of subscriptions marketing, and Live Chat Software played its part in the winning campaign for Quadrant and RBI.

An RBI spokesperson said: “Our real-time web chat has not only provided a new channel for us to serve our customers but has also had a significant impact on customer satisfaction and response times.”


In fact 44% of online customers say having questions answered by a live assistant while in the middle of an online purchase is one of the most important features a website can offer

Being able to take pressure off call-centres and handling queries in real-time, were the main reasons for implementing Web Chat software.

Don't forget to follow us on Twitter and Facebook.

Popular Blogs

How to build a travel AI agent for website 09 Jul 2025

How to build a travel AI agent for website

Discover how to create a powerful AI agent for your travel website. Engage travellers 24/7, boost bookings, and streamline support with Click4Assistance.

Read more
Google’s £5bn AI Investment: Opportunities for UK Conversational AI and Chatbots 18 Sep 2025

Google’s £5bn AI Investment: Opportunities for UK Conversational AI and Chatbots

Alphabet’s £5bn investment in UK AI could transform conversational AI chatbots. Discover how Click4Assistance and UK businesses can benefit from smarter, more capable AI-driven customer interactions.

Read more
How adding live chat to a website helps nonprofits engage more supporters and volunteers online 18 Jun 2025

How adding live chat to a website helps nonprofits engage more supporters and volunteers online

Nonprofits are constantly seeking new ways to connect with supporters, inspire donations, and recruit volunteers. With more people than ever visiting charity websites and interacting through social media, it’s essential that nonprofit organisations engage quickly and offer support. Adding live chat to a website helps.

Read more

Find out more

Live chat dashboard with chat window example

Live chat

Learn how live chat can help empower your organisation.

Find out more
Coni chatbot live chat support Arti AI for live chat business support

Chatbots & AI

Learn how chatbots and AI can help you engage with your audience.

Find out more
integrated omnichannel communications

Omnichannel

Connect with your audience using multiple omnichannels.

Find out more

Discover more

Want to see how live chat can work for your organisation?

See examples of web chat and chatbot implementations for your industry. Be inspired by how other companies in your sector use live chat!

Download web chat and chatbot examples for your industry

Embrace new ways of engaging with your audience!