What are Prospects?

Introduction

Click4Assistance provides a raft of tools for companies and organisations across multiple industries, including education, healthcare, retail, housing and travel. Prospects allows users to assign contact details to hot prospects to generate leads and boost conversion rates. When a prospect returns to your website or starts a live chat with an agent, the operator will have instant access to their contact details. Using Prospects can help you to identify high-quality prospects and capitalise on them.

How does Prospects work?

Prospects is an online tool, which enables users to assign prospect status to web visitors and people who start chats or respond to proactive invitations. Once you have assigned a prospect, you store their contact details and their information is immediately accessible if they visit your site again or they start another chat. If a prospect clicks on a chat window or returns to your website, the agent will get an alert and they will be able to bring up the contact’s details instantly.

Prospects enable you to create contact records, which include:

• Visitor name
• Email address
• Company name
• Telephone number

Once you have learned how to add online chat to your website and your visitors start a chat, the operator will collect details during the course of the conversation. These details will be saved in the contact record and the agent can assign the prospect. Agents can also create new prospects even if a visitor doesn’t start a chat. They can do this by accessing the real-time visitor list. There is a search feature, which enables you to check if a visitor is already saved as a prospect. If they are not, you can manually enter data and assign prospect status.

Once you start using Prospects, you can add, remove or edit contact details manually or add a small piece of script to automatically create new prospects.

What can I do with Prospects?

Prospects are designed to enable companies and organisations to highlight and capitalise on prospects. This tool allows you to:

• Create visitor profiles: you can create visitor profiles and save contact details either manually or automatically
• Set up alerts when prospects return to your site or start a chat
• Offer proactive invitations when prospects visit your website
• Track visitor behaviour and activity to gain a deeper level of understanding of customers and clients and boost conversion rates
• Categorise prospects according to activity and conversion information
• Access contact details instantly when prospects enter the site or start a chat

What are the benefits of Prospects?

Using the Prospects tool offers an array of advantages for organisations and businesses that use live chat and sell and promote products and services online. Here are some of the main advantages:

• Increase efficiency and save time when communicating with repeat visitors and customers: one of the primary benefits of using Prospects is boosting efficiency and saving time when talking to repeat visitors and customers. By assigning prospects, agents can access user details instantly. This frees up time for agents and provides a better user experience for customers.

• Track activity and behaviour to find out more about visitors: tracking behaviour and activity enables companies to gather more information about the people who use their website and engage in communication via live chat features. You can access accurate, real-time information about the people who visit your site, including how they spend their time and how they respond to proactive prompts and invitations.

• Identify hot prospects instantly: the alert function enables agents and operators to respond to hot prospects instantly. When a prospect returns to the site, an alert is triggered, which enables the agent to send a proactive invitation or initiate a chat.

• Use data to categorise prospects: if you receive a high volume of visits or chat requests, you can categorise prospects, according to their activity and behaviours.

Conclusion

Prospects are an incredibly useful, innovative tool, which enables you to assign prospects when users visit your website or start a chat. Operators can create contact records and access details instantly once the prospect has been assigned. Using Prospects can help you to identify and prioritise high-quality leads, improve efficiency and save time and track user behaviour and activity to increase conversion rates.

If you have any questions about Prospects, or you’d like more information about how to add live chat to your website and start reaping the rewards of tools like Prospects, don’t hesitate to get in touch with the Click4Assistance team today.