Click4Assistance glyph Flower shape graphic Rectangle shape
16 January 2015 | 4531 views

Website Chat Software Increases Conversions at Point of Sale

Website Chat Software Increases Conversions at Point of Sale

One of the key areas where website chat software can play a key part in the sales and conversion process is at the point of sale. 

In online terms this is directly at the point the user or customer is checking out or has placed items in their shopping basket.

A frequent frustration for online shoppers is not being able to find all the items they want to purchase.  This can be for many reasons e.g. a site’s search function not working effectively enough or if the customer is struggling to navigate through the site to find all his or her desired items.

The direct result of the above frustration may be that the customer exits the site leaving the items in the shopping basket 

Website chat software has the ability to directly save a sale such as this with immediate and informative intervention.  This is particularly true if, for example, you operate in a saturated market with many other etailers competing for the same sale.  The user has the ability to exit your site and search elsewhere.  Indeed, users often have more than one site and checkout open – comparing prices and delivery options.  This is why positive customer service in the form of live chat software is so important, especially if you have worked to get your customer on your site in the first place.

The interaction between users and your business via website chat software has the opportunity to brand strengthen via positive customer service as well as cross and up-sell in many instances.  Very few other forms of online customer service have that immediate capability.  Think also of the positive effect this can have via social media where customers are all too quick to pass on criticism and spread negative comments about online businesses.

Research also backs up the positive aspects of live chat software for websites

44% of online consumers attested to the view that website chat software is one of the most positive service tools that a business can add online.  Online chat systems are also very natural for the internet savvy generation with smartphone applications and devices well equipped to engage in this way – convenience being the name of the game online.

If you’d like to find out what website chat software can add to your online business, speak to our team about trialling our software.  Click here for further information

Popular Blogs

What countries is ChatGPT banned in? 1 Jun 2023

What countries is ChatGPT banned in?

ChatGPT is banned in most of the world’s dictatorships, plus, surprisingly, Italy, which introduced controls in March 2023.

Read more
Rise in Mobile Traffic for Online Retailers Shows the Importance of Live Chat Support 10 Jan 2017

Rise in Mobile Traffic for Online Retailers Shows the Importance of Live Chat Support

The tree is down. The turkey is well and truly stuffed and eaten. And normality has returned, that means we shop online 9 times a week on average! Having a smartphone or tablet handy has led to mobile traffic overtaking desktop for the first time. A major aspect of this was Black Friday and Cyber Monday. With UK online retailers having to take part in Black Friday or risk losing consumers to competitors, many shoppers took to their mobile and tablet to get the best deals.

Read more
Accessibility in Live Chat Integration 15 Jun 2017

Accessibility in Live Chat Integration

Organisations that design websites, web technologies or web tools should remove any barriers that prevent interaction with or present accessibility issues for people with disabilities; this is known as web accessibility.

Read more

Find out more

Live chat dashboard with chat window example

Live chat

Learn how live chat can help empower your organisation.

Find out more
Coni chatbot live chat support Arti AI for live chat business support

Chatbots & AI

Learn how chatbots and AI can help you engage with your audience.

Find out more
integrated omnichannel communications

Omnichannel

Connect with your audience using multiple omnichannels.

Find out more

Discover more

Want to see how live chat can work for your organisation?

See examples of web chat and chatbot implementations for your industry. Be inspired by how other companies in your sector use live chat!

Download web chat and chatbot examples for your industry

Embrace new ways of engaging with your audience!